Materialism, narcissism and the attitide towards conspicuous consumption

Materialism, narcissism and the attitide towards conspicuous consumption

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Conspicuous consumption (purchase of expensive goods and services in order to visibly demonstrate buying power) is a frequent and widely spread type of consumer behavior.Besides its economic dimension, conspicuous consumption certainly also has its - for now under studied - psychological dimension.So far, it has been reported truvisionhealthftp.com that positive attitude towards conspicuous consumption is associated with conformity, high esteem of authority, social anxiety, Machiavellism, and ruthless self-advancement.In this study, using a sample of 272 high school students (aged 16-18) we studied predictive relationship between narcissism and materialism, and the attitude towards conspicuous consumption.

The data indicated that materialism was a significant predictor of the attitude towards conspicuous consumption, quite in line with some previous depileve easy clean research.In spite of a significant correlation between narcissism and materialism, narcissism was not a significant predictor of the attitude towards conspicuous consumption.Thus, this study has widened nomological network of the attitude towards conspicuous consumption and clearly delineated two seemingly similar psychological constructs: materialism and the attitude towards conspicuous consumption.